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|Title: ||København som eventdestination|
|Other Titles: ||Copenhagen as an event destination|
|Authors: ||Glasius, Jesper Wiinholdt|
|Advisor: ||Tychsen, Svend|
|Examination Date: ||10-Jan-2008|
|Issue Date: ||4-Jan-2008|
|Abstract: ||This project aims to clarify the importance of staging events in the modern global economy. In order to do this, various events in Copenhagen are analysed and the effects of these are discussed. With an emphasis on the relevance of the media coverage and value in regards to tourist attraction, the impact of events is studied. Through an interview with the Director of the event department of Wonderful Copenhagen, Copenhagen Eventures, about their role in attracting, staging and promoting events, the ambitions and capacity of Copenhagen in regards to the possibilities of staging larger events is analysed.
These topics are discussed with the work of Joseph Pine and James Gilmore about “the Experience Economy” in mind, as a theoretical framework for the analysis of events and their ability to attract tourist to a certain place. Furthermore the studies of urban tourism by Christopher Law are used to illustrate the necessity for cities to distinguish themselves from other cities in the region.|
|Education: ||Virksomhedsstudier / Business Studies - not master thesis|
|Appears in Collections:||Projektrapporter og specialer / Projectreports and master thesis|
Virksomhedsstudier: Rapporter / Business Studies Projects
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