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http://hdl.handle.net/1800/3186
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| Title: | Corporate blogging i Forsvaret |
| Authors: | Bie, Esben nordman Duus, Rasmus Gottlieb, Frederik Jørgensen, Katja Helene Eilers |
| Advisor : | Stagis, Nikolaj |
| Keywords: | Blog blogging corporate blogs Forsvaret issues management branding ledelse intern kommunikation ekstern kommunikation |
| Examination Date: | 28-May-2008 |
| Issue Date: | 2-Jun-2008 |
| Abstract: | dette projekt analysere på de strategiske kommunikative fordele en corporate blog vil give Forsvaret. Dette gøres ved at se på bloggens muligheder som et corporate brandingværktøj, et ledelsesværktøj og som et issues managementværktøj. |
| URI: | http://hdl.handle.net/1800/3186 |
| Education: | Thesis |
| Education: | Kommunikation / Communication - not master thesis |
| Appears in Collections: | Kommunikation rapporter / Communication Projects OB fagkombinationer: Rapporter / Degree Studies: Projects |
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