Roskilde University Digital Archive >
RUCs Digitale Projektbibliotek / RU Digital Project Library >
RUC overbygningsrapporter / RU Projects: Degree Programs >
Projektrapporter og specialer / Projectreports and master thesis >
Please use this identifier to cite or link to this item:
http://rudar.ruc.dk/handle/1800/5964
|
| Title: | The Coke Zero Game - Analyse af advergames som kommunikationsprodukt |
| Authors: | Scherfig, Valentin T. Bendixen, Maria Larsen, Line N. Gudmundsson, Soffia |
| Advisor: | Hansen, Linea |
| Keywords: | advergame analyse kommunikationsprodukt Coca-Cola Zero |
| Examination Date: | 17-Dec-2010 |
| Issue Date: | 21-Dec-2010 |
| Abstract: | Dette projekt behandler kommunikationsgenren advergames, med udgangspunkt i The Coke Zero Game (2008). Spillet analyseres som kommunikationsprodukt, ved brug af spilteori og empiri i form af fokusgruppeinterview. Opgaven konkluderer på, hvorvidt spillet formår at kommunikere et givent budskab. |
| URI: | http://hdl.handle.net/1800/5964 |
| Subject: | Thesis |
| Education: | Kommunikation / Communication - not master thesis |
| Appears in Collections: | Projektrapporter og specialer / Projectreports and master thesis Kommunikation rapporter / Communication Projects |
Files in This Item:
|
This item is protected by original copyright |
Items in RUDAR are protected by copyright, with all rights reserved, unless otherwise indicated.
|
RUDAR Software Copyright © 2002-2011 Duraspace |